While some home sellers very incorrectly take the view that the fall/winter isn't a great time to sell, incredibly it would seem that some agents are of the same opinion...
Every year, at about this time, it's noticeable that some agents start to take their foot off the gas for their clients. They presumably feel that they've earned sufficient commission for the year and decide that a nice long holiday, or at least coasting with minimal effort, stretching right into the New Year, is preferable.
It's possible for an agent to get away with this if his/her clients unwittingly think that they unlikely to sell their home until the spring.
Nothing could be further from the truth, especially this year when we have very, very low mortgage rates, with absolutely no guarantee that they'll still be available in 2020. This means that buyers are highly motivated to close on a home and lock in a low rate while they still can. They are certainly not hanging around to see what happens...
Apart from that, this time of year sees other unique positive factors coming into play. Some buyers will be trying to move in before the holidays, so they can entertain and enjoy their new surroundings. Others will be keen to conclude their sale before the end of the year for tax reasons and we are also heading for peak job relocation as the year turns. Additionally, buyers tend to be in a very emotional and positive frame of mind, which means they are much more likely to make an offer.
But if your agent is effectively absent, then how can you take advantage of what has been a very busy last few months of the year in recent times!
A top producing agent, on the other hand, works tirelessly throughout the 12-month real estate cycle, making the same consistent efforts for clients that involve talking with potential buyers, buyers agents and other key influencers every single day and maintaining a high level marketing presence.
That's because seasoned and successful agents have worked this cycle many times and know that the period approaching the end of the year can yield fantastic results both for their clients and themselves.
Now is therefore the time to quiz your agent on what the actual plans are to get your home sold in the coming weeks. Please feel free to reach out to us and discover what we do all year round to average over 130 sold properties per year, compared with the average agent barely selling one home per month.
