The Jared Zimmer REMAX Properties Blog


Feb. 20, 2018

Why is DIY Home Selling a Bad Idea?

Why is DIY Home Selling a Bad Idea?

Have you ever wondered why those "for sale by owner" signs never seem to change to "sold"?

Despite this, some sellers still think they can do as good a job as a professional agent and avoid paying commission.

Emphatically, this is a false economy, because the odds are really stacked against DIY sales ever happening.

So why is this?

There are a number of key factors that make things so difficult for the DIY home seller:

- A pro agent has access to the area Multiple Listing Service (MLS) and has intimate knowledge of recent sales of similar homes. This, combined with his/her own experience, allows the agent to accurately price the home to match the current market conditions, thereby ensuring a listed home is best poised to attract interest and, especially at the moment, obtain multiple offers that may take the eventual sales price over the original asking price.

- A professional agent will promote your home across his/her website, social networking sites and literally dozens of other websites across the internet. Do you actually have the time, skill and resources to do this?

- Full time agents spend every day prospecting for sellers and buyers, using their network of past clients and other contacts that they have built up over the years. This quickly identifies well qualified buyers to view their home. How are you going to identify these people and even if you did, how are you going to connect with them and get them to view your home soon?

- Staging the home is essential and experienced agents know what sells your home and how to present it to appeal to buyers. It's not simply a matter of spring cleaning, but more a question of accentuating the best features of the home and creating the best viewing experience. Do that yourself and you'll be leaving a lot of factors to chance.

- Let's imagine that you've somehow managed to receive an offer for your home. Is it the best offer you can hope to achieve? What if the buyer places conditions on the offer? A seasoned agent deals with these issues almost every day and knows how to get the best result and outcome for you.

- Even if you get as far as accepting an offer from a buyer, this is followed by the closing process, which is a complex stage when amateur selling can be most costly in the long term, as it's vital that everything is done to comply with legislation affecting the sale of homes, including any necessary disclosures about the property. Hiring an agent ensures that there will be no problems in this respect that might come back to haunt you later.

If you've been thinking about selling your home on your own, we hope that the above points help you to realize how agents really earn their commission.

We average over 130 sold properties every single year, so why not contact us today and let us help you to achieve the best possible return on your sale in the shortest possible time.

Feb. 2, 2018

Iron County Median Sales Price at a Multi-Year High!

Iron County Median Sales Price at a Multi-Year High!

We recently received the latest Iron County real estate market statistics (for November) issued by the Utah Association of REALTORS® and one figure really stood out.

The median sales price for the area of $181,700 is actually the highest figure in this category in over a decade!

As if that weren't impressive enough, we also noted that average sales price now stands at $220,576, which is over 20% higher than the same period in the previous year!

These stats confirm what we're seeing every day, in terms of a very lively market, even through the winter months. To emphasize that, pending sales were a massive 68.2% higher than the same period in 2016, which is a huge increase and a reflection of how traditional busy seasons are being challenged by vigorous sales activity throughout the year (helped this winter by the very mild weather of course). Closed sales showed a 12 month improvement of 11.2%.

There are also clear signs that more sellers are recognizing the amazing opportunities at present, when we consider that new listings showed a year-on-year 20.4% increase. To balance that, however, months supply of inventory of available homes for sale in our market showed a 19.2% drop in the same period. It was therefore no surprise to see virtually no annual improvement in the number of homes for sale, with a figure just 0.7% up on 2016.

It all highlights a wonderful opportunity for sellers, with growing returns on sale and the continuance of a general short supply of homes.

Why wait for spring when the market is already booming! Contact us today and we'll work closely with you to develop a winning strategy to make the best of the excellent current market conditions.

Jan. 16, 2018

Do You Have The Right Realtor?

Do You Have The Right Realtor?

For many home sellers still awaiting success, the beginning of the year is often when current listing arrangements come under review.

If your home hasn't yet sold in the current very lively market conditions, have you asked yourself if you're working with the right agent?

Perhaps it's a good time to ask yourself, and your agent, the following important questions:

Is my agent in constant communication with me? - Very regular communication is essential to ensure that you are fully up-to-date with what your agent is doing on your behalf to get the home sold and, equally importantly, to discuss any areas of fine tuning that may be needed.

Do I actually know what my agent is doing for me? - Has your agent presented a full pro-active marketing plan for your home? If not then you are very unlikely to fully understand what's actually being done for you. If you establish that the agent isn't even working to a pre-determined and well proven plan then the alarm bells should immediately start ringing in your mind.

Is my agent working right now? - A lot of buyers don't appreciate that, for many agents, real estate is not their full-time profession and they have other calls on their time. In fact you could find that your agent isn't even actively involved in selling at this time of the year!

How many homes has my agent sold lately? - If you've been with the same agent for some time, ask to see a very recent record of achievement. This helps to reveal just how hard the agent is working in these winter months and if marketing strategies are effective in the current market conditions.

Although the demand for homes in this area is excellent at the moment (with additional thanks to the very mild winter), the fact remains that some homes still don't receive offers. Although there could be a few reasons for this, an agent who isn't working hard for you is something that can be easily changed.

Why not contact us today and find out how we apply tried and tested techniques all year round, which have led to over 1000 property sales in recent years and an average of 130+ sold year after year

Posted in Sellers
Jan. 3, 2018

A Fantastic Early Year Opportunity For Iron County Home Sellers

A Fantastic Early Year Opportunity For Iron County Home Sellers

A Happy New Year to you. I hope you enjoyed the holidays.

I'm writing this blog so early in 2018 as there is a huge current opportunity if you are planning to sell your home.

The tendency of many sellers is to wait until the spring, but as the above graph shows inventory is currently super low and and sales are up, creating one of the best sellers markets we've seen in a long time.

It won't have escaped your notice that we have so far had an extremely mild winter in Iron County and this is also contributing to what is shaping up to be an amazing early year opportunity.

In December we'd normally expect to see something like a 40% drop in sales, due to the holidays and bad weather, but last month figures were actually up! We're also seeing a lot of new out of state buyers contributing to many sales at this time.

If you wait until Spring many more people will list, meaning extra competition and price pressure as buyers will have more options then.

I would judge that the next 60 days are going to present one of the best chances we've seen in a long time to not only get your home sold, but also for the most money possible.

So don't waste a minute more. Contact us today and we'll work with you to create an effective strategy to make the most of this incredibly favorable early year situation.

Dec. 19, 2017

Thank You

Thank You

The holidays and end of the year are now almost here, so it seems a good moment to reflect on 2017 and also assess the prospects for the New Year.

It's been another great year for us and for Southern Utah real estate in general!

2017 saw a return to the same sort of boom market conditions we last saw over a decade ago. This time, however, we have far more sustainable conditions and the great situation we find ourselves in is the gradual result of the momentum that has been building here for some years now.

There's been really healthy sales and price growth that is still causing a short supply of available homes locally. We have, however, seen improvements in the numbers of sellers coming onto the market but this has largely been absorbed by high demand. Therefore a tremendous opportunity still awaits those sellers who will list at a time of low competition and, in a growing number of instances, multiple offers that can even lead to returns above asking price.

With a healthy outlook for the economy and jobs, still low mortgage rates and no reason to think that the tremendous levels of buyer sentiment will not continue here, 2018 is shaping up to be another year of outstanding performance in the local real estate market.

We'd love to help you achieve your goals, so please contact us today for an informal discussion of how we can assist you to get the very best results.

Can we also take this opportunity to thank you all for your wonderful support during 2017 and to wish you and your family Happy Holidays and a Healthy and Successful 2018.

Dec. 6, 2017

Have You Noticed How Home Prices Are Rising In Our Area?

ave You Noticed How Home Prices Are Rising In Our Area?

I just took a look at the latest Iron County housing market report I have received from Utah Association of REALTORS® and one statistic really stands out.

Median sales price for our area has so far risen by no less than 16.3% this year. Average price has increased at more or less the same rate - by 16.2%!

This means that we're now seeing prices in the area that are actually higher than they were before the Great Recession began, in the last real estate boom!

This is confirmation of what we've been seeing in the market for some time, as strong economic conditions, much better job confidence and an influx of people new to the area continue to push demand ahead of supply.

We're seeing slightly better news on inventory of available homes in one way at the moment, with an 18.9% improvement in new listings so far this year. However, demand is so high that even this significant uptick has not been enough to overtake the very high number of pending and closed sales we're seeing, so overall supply is still in a downward direction.

Sellers are seeing an average of 96% of their original list price when they sell, pointing to the fact that some homes are actually selling for over asking price and attracting multiple offers.

To summarize, these are incredible seller's market conditions and the shortfall in supply suggests that there are great oppportunities right now to get a fantastic return and sell fast.

And while you may think it's not worth listing until the New Year now, keep in mind that, with low inventory, buyers often cannot afford to take a break from looking for the right house. What's even better is that competition will be much reduced until 2018 really gets under way.

Please don't hesitate to contact me today and discuss your best options.


Nov. 20, 2017

Why There's Much To Be Thankful for in Iron County Real Estate

Why There's Much To Be Thankful for in Iron County Real Estate

Well Thanksgiving week is almost here and everyone here would like to wish you a great upcoming holiday.

There's so much to be thankful for in Iron County real estate at the moment.

We've seen excellent price growth and a growing number of people moving into the area, raising demand levels and giving sellers even better returns than we've seen in recent years.

Mortgage rates have remained very low, despite some occasional upward pressure, and it's noticeable that even when rates have risen a bit, that has done little to dampen the enthusiasm of buyers, who are aware just how good a time it is to get on the home ownership ladder, or upgrade, while borrowing is still so relatively inexpensive.

The traditional selling seasons are now less pronounced and we're seeing strong year round sales figures.

I read recently that we're back to the boom market conditions that we last saw over a decade ago. The really encouraging thing this time is that circumstances are a lot more sustainable today and, thanks in part to better lending standards and a much more robust employment market (unemployment is only half what it was in 2010!), there's every reason to expect this most welcome of trends to continue.

Hopefully you'll get some relaxing time to yourself in the coming days and, if your thoughts are heading towards a possible move either now or in the New Year, I hope you'll consider just how favorable market conditions are, especially as we still have a shortage of available homes for sale, and the consequent advantage to sellers of very often holding, or even exceeding, asking price and having more visibility for their homes as there's less competition.

Have a great time this Thanksgiving. Thank you all for being such great customers yet again this year and don't hesitate to contact me today if I can be of any help. 

Nov. 6, 2017

What Will I Miss If I Take My Home Off The Market Until the Spring?

What Will I Miss If I Take My Home Off The Market Until the Spring?

We hope you had a great Halloween and here we are at the start of November, with the holidays suddenly coming into view.

Another tradition at this time of year is for sellers to make the very unwise decision to withdraw their homes from the market until the Spring.

The general misconception appears to be that, because the holidays are in sight, people won't be interested in looking at homes.

The idea that no one is buying right now is probably the greatest myth in all of real estate.

Some buyers want to be in their new surroundings for the holidays (Christmas is still very achievable), while others will be anxious to complete their purchase before year end for taxation-related reasons.

It's also the busiest time of year for job relocation, with some highly motivated buyers working hard right now to be moved and ready for their new role in early January.

What tends to categorize buyers at this time of year is that they are working to a deadline of one kind or another.

Disappear from the market and you'll missing the opportunity to receive offers from buyers who, if all works well, won't be around in the New Year.

And the fact is that, no matter how much they are told to do otherwise, some sellers will still put a temporary halt to listing, which in turn means you'll have a lot less competition for a while, and a better chance of holding your asking price.

These sellers will be back, however, and if you join their ranks, you'll be arriving back on the market at more or less the same time as all of them, meaning increased competition which could also mean less money for you!

And have you also considered how great your home will look to buyers when it's seasonally decorated? They'll also be in a more emotional state than normal and thus more likely to make a deal.

In addition, you'll effectively be starting again from scratch is you don't list again until the New Year, losing all the marketing momentum you've built up to date.

Why not contact us today and we can talk about effective strategies to promote your home during this unique, and lucrative, period in the real estate calendar.

Oct. 17, 2017

Why Do Most Agents Take A Long Break?

Why Do Most Agents Take A Long Break?

If you are currently listing your home, you deserve an agent who will be fully committed to helping you in the coming weeks.

Would it therefore surprise you to learn that most agents will take a break, or drastically reduce activity, from November to February?

Would you also be interested to know that the average agent sells just four homes during the year?

Compare this to our average of 130+ sold properties every year!

To achieve this sort of performance demands that we cannot take long breaks at any stage of the year.

Indeed the next few weeks will be crucial to us hitting our ambitious targets for 2017, as we will be busy connecting sellers with some of the most motivated buyers of the entire 12 month real estate cycle.

Clearly if you want to sell your home right now, it's a good idea to check with your agent as to what sort of efforts will be made on your behalf in the near future.

Above all, never believe the complete myth that homes don't sell at this time of year. Right now buyers are eagerly trying to close deals so they can move in for the holidays, find a new home before new jobs start in January and also complete their sale before year end for tax reasons, to name just three unique aspects of real estate activity as we enter the final phase of 2017.

Why not contact us today and discuss a strategy to get your home sold as quickly as possible.

Oct. 6, 2017

Why Do People List Their Homes In The Fall?

Why Do People List Their Homes In The Fall?

At this time of year many sellers temporarily withdraw their homes from the market and fall into the trap of what is arguably the widest misconception in real estate.

Contrary to the belief that homes won't sell in fall/winter, quite the opposite is true!

Buyers do not hibernate and if you're not listing at the moment, you're missing some of the most motivated and well qualified buyers of the entire 12-month cycle, many of whom are very keen to be settled into a new home before the holidays.

There are other key deadlines that are big buyer incentives at this time, including relocation due to the tradition for new jobs to start in January and reasons related to taxation.

And when you consider that inventory of available homes is so low at the moment, the fact that people will unwisely take their homes off the market for a few months means you'll have less competition and the potential for a more robust asking price, perhaps even attracting multiple offers!

Wait until the spring and all those sellers who decided not to list until then will suddenly be back on the market, meaning more competitors and price pressure.

Also don't forget that continuing low mortgage rates provide a huge added incentive for buyers to act before something changes!

We're very excited about prospects for the coming weeks and would love to help you realize your goals, so please don't hesitate to contact us today.